• Inet Knowledge

    3 keys to lead ur success

    In a Cloudforce New York session last week, Jeffrey Cohen and Kipp Bodnar, authors of The B2B Social Media Book, delivered a remarkable statistic: 73% of CEOs don’t believe marketers drive revenue. Leads fix this problem and can help prove the worth of social media endeavors. That’s because leads are a proxy for sales. According to Cohen and Bodnar, you aren’t buying leads with your marketing efforts; instead, you should seek to buy customers. Social media created a complex path to lead generation, which makes it critical to understand how to create leads using your social efforts. From this session, here are the three keys to generating leads using social…

  • Inet Knowledge

    ROI in Social Media

    Define Social Media ROI Before businesses can calculate ROI, it needs to be defined. Eric goes beyond the Wall Street notion of monetary investment in his definition: “ROI is more than ‘money in, money out’. It’s about efficient business success.” While ROI is more than monetary success, Eric cautions that you have to go beyond measuring social media actions (fans, likes, friends) and look at real return. Understand Real Return of Social Media Return is any action taken by your customers that directly moves your business forward. One question to ask when determining whether an action provides value: If you had zero of these actions, would you still have a…

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