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3 keys to lead ur success
In a Cloudforce New York session last week, Jeffrey Cohen and Kipp Bodnar, authors of The B2B Social Media Book, delivered a remarkable statistic: 73% of CEOs don’t believe marketers drive revenue. Leads fix this problem and can help prove the worth of social media endeavors. That’s because leads are a proxy for sales. According to Cohen and Bodnar, you aren’t buying leads with your marketing efforts; instead, you should seek to buy customers. Social media created a complex path to lead generation, which makes it critical to understand how to create leads using your social efforts. From this session, here are the three keys to generating leads using social…
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Plus and Minus Twitter
We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. If you somehow missed it, it went a little something like this: During the first presidential debate between President Obama and Mitt Romney, Obama credited his tenacious grandmother who helped raise him and passed away three days before he was elected president. Moments later, @KitchenAidUSA, the company’s official Twitter account, sent this: “Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president.” The insensitive tweet…
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The Power of Twitter
How amazing the microblog power such as twitter can change the way how people feeling and response. kayak berita di bawah ini.. REPUBLIKA.CO.ID, WASHINGTON – Beberapa peretas menjebol akun resmi Fox News di Twitter, Senin (4/7) pagi, dan mengirim serangkaian tweet yang menyatakan Presiden AS Barack Obama telah dibunuh. Akun Twitter buat berita politik Fox News –@FoxNewspolitics– mengirim serangkaian “tweet palsu dan jahat”, mulai sekitar pukul 02:00 waktu setempat, demikian konfirmasi Fox News di dalam satu pernyataan yang dikutip AFP.