social media

In a Cloudforce New York session last week, Jeffrey Cohen and Kipp Bodnar, authors of The B2B Social Media Book, delivered a remarkable statistic: 73% of CEOs don’t believe marketers drive revenue.

Leads fix this problem and can help prove the worth of social media endeavors. That’s because leads are a proxy for sales. According to Cohen and Bodnar, you aren’t buying leads with your marketing efforts; instead, you should seek to buy customers. Social media created a complex path to lead generation, which makes it critical to understand how to create leads using your social efforts.

From this session, here are the three keys to generating leads using social media.